Build your own creative business

From idea to execution, you are your own creative brand. You earn what you put in, whether product design is your hobby or a business. Here’s a quick guide to help you find a solid audience, create the right designs and make money with your creativity.


1. KNOW YOUR AUDIENCE

Think about who will buy your product before you design it.

 

Questions you might ask first;

  • Are you in any group, online or off, that you can appeal to?

  • Do you have a group that you’re not yet a part of? Is there a way to find and join that group?

  • Does your town have a local celebrity, your school a beloved mascot, or your favorite band an unforgettable symbol?

 

Nerd jewelry

NERDS

ABSTRACT ART JEWELRY

ABSTRACT ART

GAMER JEWELRY

GAMERS

2. RESEARCH YOUR AUDIENCE

After you've decided what audience you think is promising, you should research what they actually like and want.

 

Key Points:

  • What are their interests?

  • What/who do they find funny?

  • What/who do they find inspiring?

  • Where is a community for your audience, offline or online?

  • What other jewelry is already available to your audience on sites such as Pinterest, Etsy, Instagram, and Reddit?

 

Learn More About Your Audience

3. DESIGN YOUR PRODUCT

Now the fun part starts! Based on the audience you selected, you can start crafting your own product!

 

Key Points:

  • Be original! Make sure you have the rights to sell your design.

  • Short on time? Use text to create your product fast.

  • Want more design freedom? Upload a sketch or any art file. 

 

Learn More About Design

4. FINISH YOUR PRODUCT

Products should tell a story, so take some time to write an inspiring description about you and the product you have designed.

 

Key Points;

  • Name your product with a relevant, easy-to-find title.

  • Add a short description or story that will compel your audience.

  • Add your name and a link to your portfolio or social media pages so people can connect.

 

Get social and start sharing your design and ask for feedback!

5. PROMOTE YOUR PRODUCT

Now it is time to start promoting your design. First gather feedback from people close to you and ask them to spread the word about your new venture.

 

Organic promotions

  • Create a specific number of posts for your design across your social media channels daily.

  • Start a blog about your jewelry design experience on free platforms such as Wordpress, Tumblr, or Medium.

  • Email your relevant contacts with a link to your design and ask them to share it.

 

Once start seeing some success, you could try to reach more people by paid promotions.

  • AdEspresso has a great 101 guide to get you started on Facebook advertising.

  • Test a Facebook ad by spending up to 20 bucks. If your profit is less than your ad spending, stop your ad. If your profit is higher than your ad spending, increase it.

 

Learn More About Promotion